ART 3410 Advanced Type and Layout
Class Discussion: Grids
Read the article either individually or as a group. Work together to come up with a summary of what the article is about. Then teach us the 3 most important things you learned from the article. You may choose a spokesperson or present it as a group. Realize that you may need to show us some visuals to help us understand. Your presentation should take about 5-7 minutes.
Group 1
The Golden Proportion
Group 2
Parade Magazine
Group 3
A pdf that provides a practical example of how to construct a grid. The grid is used on a web site, but similar principles could be applied to print design.
Group 4
Five simple steps to designing grid systems. Read the following sections:
Preface
Subdividing ratios
Ratios and complex grid systems
Five simple steps to designing grid systems - Part 2
Group 5
PDF of 10 pages from a book on typography. Log onto the server to view/read the pages.
Project 3
pdf of project sheet for download.
Below are the 3 options for Project 1, along with links for the text.
Option 1
Editorial focus: Total well-being for women. Inspires readers to live happier and healthier with articles and advice in the areas of health, fitness, finance, mental and spiritual balance.
Target audience: female, 24–55 who are college educated and concerned about leading full, productive, happy lives. Articles may cover exercise techniques, healthy eating advice and recipes, beauty tips and current news related specifically to women.
Article: Mother Superior?
Summary: The disadvantages of growing up with Martha Stewart as your mom could easily have outweighed the advantages. But daughter Alexis managed it with aplomb.
Find the text online
Option 2
Editorial focus: digital entertainment, current advancements in technology relative to music players, computers, dvd players, etc.
Target audience: male/female, 34-55. They watch television and movies, listen to music, play video games and use the internet for entertainment purposes. These people possess current media to engage in these activities and want to stay up on what is happening in all aspects of entertainment.
Article: Blood Types
Summary: The vampire—that bloodsucking defiler of the innocent—remains a powerful cultural archetype more than 100 years after Bram Stoker’s Dracula first delivered an ancient Eastern European superstition to a global audience in 1897. Vampire sightings occur every few minutes in today’s media, with dozens of new movies, TV shows, books, blogs and websites devoted to the children of the night. We have cereal-trademark vampires and teen vampires and martial arts vampires and private investigator vampires. What gives? Beyond that endlessly appealing forbidden sex and death thing?
Find the text online
Option 3
Editorial focus: The news affecting national business and economy today. Topics range from reports of national issues to international business news and new releases in the arts and technology. Provides a national perspective on the most important topics and helps readers stay informed.
Target audience: female/male, 34–64.Written for top business executives, leaders and political figures worldwide. Articles may include national disasters, elections, business and the arts.
Article: Text Messages: Digital Lipstick on the Collar
Summary: There is a question that has crossed the mind recently of anyone who has sent a cellphone text message while cheating on a spouse: What was I thinking? Text messages are the new lipstick on the collar, the mislaid credit card bill. Instantaneous and seemingly casual, they can be confirmation of a clandestine affair, a record of the not-so-discreet who sometimes forget that everything digital leaves a footprint.
Find the text online